Why?

 

To help marketing professionals build their own inbound marketing strategy.

Our focus is B2B marketing, but the understanding, processes and tools apply to all. 

Not relying on copy and paste strategies. 

Spending time with you.

Understanding your business.

Educating and supporting you as you define your future.

Change

 

The way we live and work has changed.

We now live in a digital world.

We consume information & entertainment how, where & when we choose.

Most marketing professionals know this.

Most B2B organisations don’t.

The content we create needs to be where our audience want it. How they want it.

Digital

 

Digital footprints are not something new.

Using them to generate real business leads is something most B2B companies fail to do.

Marketers know the importance of digital.

Making this work in B2B environments is the challenge.

Explaining the importance to the wider business is step 1.

Buy in and support expands your reach significantly.

Content

 

Content is king.

The B2C world gets this. America gets it.

From Simon Sinek to Gary Vaynerchuck they’ve been telling us for years…

In the UK we struggle for business buy in.

Why? Fear of change? Lack of understanding?

B2B marketing is changing and we have to adapt.

Isolation

 

Marketing should not be though of in isolation in any business.

Instead, marketing should be thought of as the life blood of the business. 

This means involving marketing in every step of the buyer & customer journeys.

Engaged prospect. Engaged customer. Engaged prospect.

Generating leads this way increases your conversions at every stage.

What are you waiting for?

Drop us an email to book your free inbound marketing consultation